WHAT Personal Data Do We Collect and WHEN?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to login to provide services that are then associated with your account (e.g. size, fit, preferences).
This personal data includes your:
After your consent, we use the data for:
Direct Marketing
If you are an existing customer of Libs (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Libs products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information.
Personalization
We may use the information that you provide to us as well as information from other Libs products or services - such as your use of Libs' Platform, your participation in Libs events and contests - to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis.
To Operate, Improve and Maintain our Business, Products and Services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.
To Protect Our or Others' Rights, Property or Safety
We may also use personal data about how you use our Platform to prevent, detect or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
For General Research and Analysis Purposes
We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to Libsstudio.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.